Sunday, August 5, 2012

Peter Gabriel - Sledgehammer (1986)


PETER GABRIEL
Sledgehammer, 1986
music video, duration 4min 58sec
(from Wikipedia)… directed by Stephen R. Johnson and produced by Adam Whittaker. Aardman Animations and the Brothers Quay provided claymation, pixilation, and stop motion animation. The video ended with a large group of extras jerkily rotating around Gabriel, among them: Gabriel’s daughters Anna and Melanie, the animators themselves, and director Stephen Johnson’s girlfriend. Also included were six women who posed as the back-up singers of the song. Gabriel lay under a sheet of glass for 16 hours while filming the video one frame at a time. Notably, two oven-ready chickens, headless and featherless, were animated using stop-motion and shown dancing along to the synthesized flute solo in the middle of the song.
Sledgehammer…won nine MTV Video Music Awards in 1987, a record which still stands as of 2011. MTV later announced that “Sledgehammer” is the most played music video in the history of the station.

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